To launch the official NFL x Netflix partnership for the Christmas Day 2024 games, I developed out comprehensive social and experiential strategies for the event. Our goal for the pre-launch campaign was to drive the highest possible viewership for the two games, and we blew past that mark with over 65 million viewers. We also wanted to use the opportunity to tie into other key Netflix titles, and were able to weave in some great content for the new season of Squid Game, Is It Cake? and more!